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The Science of Clickbait Part 2

Let’s be honest: who doesn’t like a good story? We’re all guilty of having clicked on an article to find out more of what the title of a blog post is about to uncover. As promised in our previous blog, we’re going to provide you with the second part of what clickbait...

The Science of Clickbait Part 1

What is Clickbait? According to the Oxford English Dictionary clickbait is content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page. In other words, it’s the intentional act of promising what to expect in a...