Social media, search engine optimization and mobile marketing, has had an overwhelmingly ground-breaking leap forward, so it’s easy to be duped into thinking that email marketing is on the verge of death, right? Absolutely wrong! In fact, contrary to popular belief, email marketing is alive and kicking, and it’s possibly one of the most lucrative platforms of marketing. But why? Fibonacci Marketing explores reasons behind such a bold statement…
1. It’s Targeted
Email marketing is the answer to all the intrinsic problems of non-targeted marketing. Placing an ad on TV, a diner placemat, or in a periodical with no control of who’ll see it, are things of the past. Thanks to email marketing, you’ve got the ability to control exactly who sees an email by dissecting your contacts depending on their lead status, demographics, location or any other information. Your audience receives content matched precisely to his/her requirements through targeted emails. Email marketing even makes it simple to tailor your message for each customer, promoting a higher conversion percentage.
2. Increase Brand Awareness
For each email sent, consumers are exposed to your business and your brand. With strategic planning, clever design and specialised content, your business will steadily increase value. By doing so, you’re keeping in line with your audience and its wants and needs. Then, once a customer needs products or services, your business stands a much better chance of turning those leads into clients and hopefully, one-time clients into repeat, loyal customers.
3. You can easily share it
There aren’t many platforms of marketing as accessible and shareable as email marketing. With just a simple click of the forward button, subscribers can share any promotional deals, offers and news with their friends. Moreover, subscribers who share your emails are acting as brand advocates. Therefore, when a subscriber shares an email with friends, your brand gains more exposure and perhaps, more importantly, credibility.
4. It’s Measurable
Analytics are crucial to gauging the success of any campaign. Many marketing networks generate vague and predictable results. Conversely, email marketing, produces accurate and valued metrics, together with delivery rates, open rates, click-to-deliver rates and subscriber retention rates. What’s more, such metrics are more than just figures and ratios. They’re understandings of customers’ behaviours and interests. Your email marketing campaign can be used as a tool to monitor which information your consumers are most responsive to. From there, you can target your marketing strategy further towards more effective campaigns and topics of interest.
5. Think on the lines of cost effectiveness
Possibly, the most attractive advantage of email marketing is its ROI – sans the print costs, postage fees or advertising rates. Email marketing is as affordable as marketing gets. Email marketing presents more openings for your business and drives a better ROI. Enjoy reaping the benefits because your business can create deeper relationships with a wider audience at a fraction of the cost of traditional media.
In today’s ever-changing digital world, email marketing tends to be put on the backburner. However, if you haven’t considered email marketing for your business before, now’s the time. If you’re looking for a targeted, shareable, credible, measurable and cost-effective tool overlooked by many, email marketing is certainly the way to go.
Needless to say, working with a trusted marketing company such as Fibonacci Marketing makes the process both simple and profitable. Our team works hard to use a strategic method, suitable guidance and a strong message. If you want your business to benefit from email marketing, contact us today, we’ll be more than happy to help your company pave the road to success!