In today’s day and age, small businesses are constantly competing amongst each other to get themselves heard and to make matters more difficult, consumers are fed up of searching. They’re cutting fast-forwarding their favourite shows, installing ad-blockers, customising what’s in their social media feeds and using voice-control on their devices.
To avoid being scrolled past, businesses must come up with a strategy that will catch your audience’s eye. When content becomes informative and interactive rather than just a sales pitch, consumers will start listening. At this point, your brand is an informative source.
The trick to this is content marketing. Through this tactic, valuable and relevant information is constantly being created for small businesses’ target audience.
We’ve compiled a list of ways that content marketing helps small businesses achieve goals.
1. Increases brand awareness
It’s well known that consistency is key when implementing a marketing strategy. This involves releasing new, informative content regularly. Through this, you have more of a chance of your brand being seen-putting your brand on the top of their mind the next time they require your services.
2. Creates an expert identity.
By educating your target audience about matters related to your business, your brand will stand out as an expert in your field. Through this, customers won’t question your expertise. Giving your customers free and valid information and advice gives your business a reputation as a trustworthy one that cares more about customer satisfaction rather than sales.
3. Increases customer interaction
It’s only natural for consumers to procrastinate when he or she requires a service. However, when a customer is provided with useful information, he or she gains the motivation to interact with the company and creating content that encourages a consumer to interact results in more sales.
4. Content which can be shared drives business
By creating frequent, informative content on various topics you’re encouraging steady traffic to your site through various channels-including search engine, social media, traditional marketing methods and more-which results in consumer interaction. Without content, digital display ads, pay-per-click advertising and search engine optimisation won’t work to their full potential because there’s nothing to link to. Unique, relevant content gives people a reason to click. It also boosts your ranking in search engine results, giving your business a competitive edge.
5. Keeps your website updated
When a consumer needs information to make purchase decisions, websites are usually their go-to source. A website which isn’t updated with regular content appears less professional. If a consumer is undecided, they’ll wind up visiting your website and social media more than once. By having regularly updated content, both potential and past customers will get the impression that your brand is professional.
Despite all this, both small and established businesses alike might not have the time or the workforce to produce regular content. That’s where we come in. At Fibonacci Marketing we thrive in content marketing amongst the other aspects of digital marketing-including search engine optimisation, social media management and web design.
If you’re eager to enhance your company’s online presence and influence, contact Fibonacci Marketing today. Our team specialises in catering to your company’s requirements, whilst keeping in mind current social media and consumer trends.