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When it comes to running a business, one of the most important things for your brand is to stand out and look good – and this can be done easily through good, simple, and attractive web design. A website reflects a brand and therefore has a strong impact on how clients and other potential customers view a business, so it’s worth investing in proper design.

Your website has the potential to strongly influence your business’s success, so here are a few web design points that you should keep in mind:

Navigation
One of the most effective ways to attract customers is to have a user-friendly website, so make sure that everything is in a logical place to help visitors find what they are looking for with ease. Your aim is to leave a good impression with your website, so see that everything is apparent, organised, and consistent. Having said that, simple doesn’t necessarily mean ugly:

Aesthetics
Simplicity and clarity are undoubtedly crucial factors that you need to implement into your web design, but it also has to look good. With clever and well-thought-out use of colours, spacing, and typography, you can easily combine usability with aesthetics to make your website a truly functional, attractive, and professional one.

Brand consistency
Whether your business already has an established logo, or you’re just starting out and trying to create brand awareness, it’s important that the branding you use for signs, brochures, social media pages, and other promotions is also present in your web design. This will help clients to easily recognise your brand across different media, while also establishing more credibility for your business.

As mentioned earlier, web design plays a major role in the success of your business in terms of attraction, trust, and growth. If you’re looking to build or re-build your business website, get in touch with Fibonacci Marketing today. Not only can we create the perfect website for your brand, but we also provide SEO, PPC, content, and several marketing solutions that can significantly boost your business’s success.

Get in touch with us today for more information, and be sure to follow us on Facebook, Instagram, and Twitter for more updates.