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A good marketing plan will set out the journey you need to take to achieve all of your business goals.

A marketing plan will help you to identify strengths, weaknesses, opportunities and threats, enabling you to make your business into the business you would like it to be. 

The very word marketing plan conjures up images of board rooms where smartly dressed business professionals deliberate over vast swathes of paper work, umming and ahhring whilst rocking in their chairs.

Whilst this may be true, a good marketing plan can help even the smallest of companies to achieve more.

Below, we have listed 5 benefits to having a marketing plan:

1. A marketing plan keeps your marketing efforts aligned with corporate goals and objectives

You can be busy or a busy fool! The difference is that a busy person is actually busy achieving something and a busy fool looks busy, but in actual fact isn’t achieving anything worthwhile. A marketing plan will help to keep you on track, only doing the things that are going to garner the best results for your business. Efficiency is key.

2. A sound marketing plan makes it easy to evaluate new opportunities

The world is constantly changing. A good marketing plan will help you to determine exciting new opportunities that may benefit your business. How? A marketing plan will assess your company, your competition and the market at large, helping you to identify exciting new opportunities in the market.

3. A plan gets your whole organisation working together

Many organisations suffer from a lack of unity. Everyone has a different opinion on what the company should do and how it should be done. A sound marketing plan will help to get your people in agreement on your problems, challenges, goals, objectives, strategies and tactics, ultimately getting everyone aligned and contributing. Again, refer to point one about working efficiently.

4. A plan helps you to keep sight of the big picture

In the crazy world of business, it’s easy to forget what you are trying to achieve. A good marketing plan will help you and your company to keep sight of the big picture so you don’t get lost in the weeds and you don’t miss out on any opportunities.

5. A plan gives you confidence

When times get tough, you know that all you have to do is follow your predetermined marketing plan. When you feel you are doing your absolute best but nothing is working, your plan will help you through.

If you would like to find out how a marketing plan can help your business, contact Fibonacci Marketing today for a free, no-obligation consultation.