Fun Fact: over 2.6 billion people currently use at least one social media platform. By 2021, that number is expected to increase 15% to more than 3 billion people.
Social media marketing is a dynamic and effective instrument for marketers to communicate with their online spectators. Targeting ideal customers has never been simpler thanks to social media networks, because it gives them access to understand their clients – both current and potential – on a somewhat personal level. However, there are some deadly slip-ups that could kiss your success goodbye.
1. Committing to too many platforms
The key to becoming tech savvy lies in lots of practice and focus. This applied to most marketing activities, social media marketing included. Companies with modest marketing teams need to side-step creating several platforms. Instead, diving deeply into a couple of platforms that reflect their business goals should do the trick.
Each day, 300 million photos are uploaded on Facebook alone. Moreover, 510,000 comments are posted and over 100,000 statuses are updated every minute! Social media marketing needs platform-specific expertise to cut through the extensive noise. But becoming so proficient requires time and attention.
By carefully choosing the correct social media channels, even small marketing teams will be able to cultivate the necessary skills to enhance a handful of important platforms.
2. Neglecting loyal followers
In the business world, movements are started by the first loyal followers and not necessarily by zealous leaders. Passionate followers assist in engaging new followers, guaranteeing those new followers that the movement is valuable.
The same rule applies in the virtual world, where brands need to welcome loyal social media followers with open arms. If a few people are consistently connecting with content, especially if they are sharing it, they should be rewarded. Send them shout-outs on social media or create mini-competitions to give them the incentive to share whatever promotion you’re advertising.
3. Copying the voice of other brands
Copying the strategy of an existing brand is tempting, but it’s an urge that should be resisted. Remember, social media forums are devised to give users original and surprising content, which is what keeps users hooked.
The psychosomatic ideologies of social media networks mean that users are anticipating distinctions in content and voice. Brands that have created a unique voice online will certainly harvest more supporters and better interest than brands that are bland or run-of-the-mill.
4. Ignoring the data
Contemporary marketing is a data-motivated occupation. This applies to both website optimization and social media marketing. It’s important for companies to collect and examine data to recognise how followers respond to content. If not, it can be difficult to understand how to change a social media plan to boost results.
5. Misunderstanding the target audience
To find success you need to have tenacious dedication towards customers. Such dedication can be seen in the practice of getting to know customers as individuals. This means knowing their psychographic and demographic details. And by keeping such details in mind, you’d be able to make smart decisions that serve your customers best. This understanding will help you develop the right content on social media (and in many other places) to attract the ideal customer.
Just like any business leader, a social media marketer needs to understand the target audience. This understanding will make it easier to choose the best social media platforms on which to focus.
We hope you’ve found this article insightful and informative. If you’d like some further tips and tricks to improve your online presence, why not leave it to the experts here at Fibonacci Marketing. Our team is very knowledgeable in making the most of social media platforms, ensuring your company will not only become known, but a recognizable name in households!
Be sure to stay tuned for the second part of this blog.