Many people overlook the value of having a professional business card that accurately reflects their brand image, yet this small piece of card can be an important part of your collateral package. It’s often the first item prospects receive from you, so it’s your first opportunity to make a strong, positive impression on them.
These days, it’s easy to use an online do-it-yourself service to quickly knock up a business card, however, it’s fairly easy to spot these business cards due to their poor quality.
When you choose to “go cheap” on your business cards, what message does that send to those with whom you wish to do business? Are you really doing yourself any favours by missing out on the opportunity to start building a positive brand image right from the start?
So what do you need to do to get that perfect business card?
1. Hire a professional designer
If you’re going to do something, do it properly. A good designer will be able to capture the image you wish to portray to your potential clients.
2. Keep it simple
You don’t want a busy business card, it just looks wrong! Leave plenty of space so the important information stands out.
3. Think carefully about the content you want to put on the card
What’s most important? Your name certainly needs to be there, along with the name of your company (via your logo), your phone number and your e-mail address.
At Fibonacci Marketing, we have designed hundreds of business cards that accurately reflect the image of our clients. Contact Fibonacci Marketing today for a free quote.