What’s the first thing that comes to mind when creating content for your website? Apart from generating clicks, you need to make sure your well thought out words have been written to be read.
Content should be created in such a way as to attract your desired target audience and the right readership. As a resourceful writer, who carefully crafts each phrase, this is of utmost importance. So, it’s the moment of truth – you finally click “publish,” and what happens? Nobody reads it. No comments, no tweets, no Facebook shares. Ouch. It’s enough to send any writer into deep depression and suck out any ounce of motivation to keep producing great content.
Instead of spending endless hours and caffeine-induced sleepless nights perfecting your writing skills, there’s a far simpler solution. Write less and style your content in such a way it’s easy to read, because this is what attracts and keep readers’ attention. We’ve decided to share some of our secrets that is part of our recipe to success:
1. Conciseness is key
A useful tip when writing anything is to make content snappy. This automatically lures readers’ attention. Accept that to write successfully for the web, people scan web pages, rather than thoroughly read them from start to finish. Unfortunately, it’s a reality you need to work with rather than fight.
If you want to cover a complex subject, it might be a good idea to break it into a series of posts. It’s a great way to create that element of suspense and in turn it keeps people coming back for more. Additionally, your readers will find it easier to digest your content if it’s given to them in portion-controlled sizes. A good acronym we like applying is: KISS – Keep it Short and Sweet.
2. It’s all about structure
Construct your paragraphs in an inverted pyramid style – a technique journalists use to write newspaper pieces. So, you might be wondering, what’s this technique all about? Well, basically, all it means is, that you need to have your conclusion first, then support it with the sentences that follow.
This helps scanners move from point to point and decide where they’d like to delve in deeper. Once you’ve done that, use the following easy design techniques to make your content much more reader-friendly. It takes just a few minutes to turn a post from an overwhelming mass of grey text to something that engages the reader and reels them in.
3. The line break is your friend
There are few useful techniques that help make your content more readable. Even ‘heavy’ content can be made far more reader-friendly with a simple introduction to lots of white space. Introduce one idea per paragraph, and keep them concise – three to four sentences should be the maximum. Surprisingly, even some solitary sentences could carry enough punch to be considered self-contained paragraph in themselves.
4. Fragment your content with captivating subtitles
A good tip is to write your headline and subtitles first. A strong headline (and thus a solid premise) is important to get readers to actually read your article in the first place. After all, great subtitles engage readers, and they act as miniature headers to keep them reading through the rest of your content.
It’s also good to make your subtitles as interesting as they are informative. Many readers are honed enough to read through exaggerated and ‘hypey’ content, and if you get caught into that snare while writing style, you’ll surely lose any credibility. Remember, there’s a fine line between compelling and sensationalist. Once you’ve written your subtitles, ask yourself: is there a gripping story? Will readers get the gist of the information?
5. Similar to subtitles, listicles are part of the magic
Several studies prove that lists do a number of things extremely well from a cognitive perspective and are very effective because they:
– Organize information spatially
– Eliminate (or at least downplay) the “paradox of choice”
– Create an appeal readers can’t resist
– Present multiple points that can easily be scanned
– Look different from the rest of your text, so they provide a visual break for the reader
6. Use “deep captions”
Deep captions are two to three sentences long: enough to lure your reader to dig into your whole article. Image captions are consistently some of the most-read copy on a site.
7. Include relevant and helpful links
Adding internal links that go back to your previously written content will not only generate clicks but keep people on your site and reading your best material. Even linking to external sources is good, because it demonstrates that you’ve done the legwork and actually researched the topic you’re discussing. Good content makes use of both types of hyperlinks, which in turn expands readers’ understanding and adds value to a blog.
8. Highlight content tactically
Add emphasis to your content by bolding significant ideas. Readers will be able to scan through and choose the most important information at a glimpse. Don’t highlight everything because this would have the same effect as highlighting nothing at all, which ends up defeating the whole purpose. Only emphasize the main points so the scanner can quickly pick them out.
9. Embrace the power of numbers
Do you think numbered list posts are tired? Think again. Numbers are an incredibly effective way to capture attention. If you’re not convinced, take a quick look at popular online websites and check what generally goes viral. Often a post is made more compelling just by numbering main points because they help quantify a story length.
10. Format your text to turn scanners into readers
Once you’ve used subtitles, bullet points and numbers, be sure to format your text to highlight the crucial elements of your post. Read through it again by looking only at the text you’ve called special attention to. Can the reader understand the essence of your content? Have you pulled out the most interesting and relevant words that will change your scanner into a reader?
So there you have it, some of our pearls of wisdom when it comes to writing effective content that will surely attract a good readership in no time!
Are you interested in to improving your business? Do you want to build better and stronger customer relationships? Then we suggest you to contact us today! Here at Fibonacci Marketing, we work tirelessly to create above-standard content as well as numerous effective marketing strategies that will surely help your business reach its ultimate goals.