Due to its effectiveness, Search Engine Optimisation (SEO) has become a widely adopted online marketing strategy for all types of businesses. There are lots of benefits to a good SEO strategy; here are the top 5:

Increased Traffic
Having good SEO gives you higher rankings on search engine results pages, which means that your website has a much higher chance of being clicked on. SEO focuses on creating informative and keyword-relevant title tags and meta descriptions which will show up in the results page. This also helps to increase your click-through rate, further promoting increased qualified web traffic.

Return on Investment (ROI)
SEO provides trackable and quantifiable results no matter whether you’re an ecommerce or non-ecommerce site, so there are no concerns when it comes to ROI. Agencies who specialise in SEO are able to track almost every aspect of their strategy such as increases in rankings, traffic, and conversions. Comprehensive analytics also provide the ability to track demographic information as well as other metrics for individuals that have interacted with your website.

Low Cost
Since it targets users who are actively looking for your services and products online, SEO is definitely one of the most cost-effective marketing strategies. Its inbound nature helps businesses to save money, as opposed to outbound strategies like cold-calling which, although is still an effective strategy, the leads it generates cost 61% more than those generated by an inbound strategy like SEO. In addition, since SEO also targets users who are searching for services and products like yours, the traffic resulting from SEO is more qualified than many other marketing strategies, and therefore results in cost savings for companies.

Site Usability
SEO consists of rearranging your site’s architecture and links to create pages within the website that are easier for both search engines as well as users to find and navigate. This means that search engines will be able to crawl your site and find pages with ease, and your users will be able to find information on your site much more easily too.

Brand Awareness
Having your website in the top position rankings on search engines gives off significant impressions, as well as giving your site and brand more exposure. Also, being on the first page for your targeted words will not only help users to associate your brand with those keywords, but also help to instil trust since companies on the first page are generally perceived to be more genuine and trustworthy. The more your site ranks in higher search engine positions, the higher your chances for users to see your content and associate with your brand.

If you’re looking to improve your website and boost your brand, get in touch with Fibonacci Marketing today. We specialise in SEO, social media, web design, email marketing, and several other marketing plans.

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