Facebook’s video platform has become a huge source of traffic for the social network but is currently making no revenues from its four billion streams per day.

In an earnings call question and answer, Facebook’s CEO Mark Zuckerberg, COO Sheryl Sandberg and CFO Dave Wehner all dodged the question, claiming video revenue isn’t a short term goal for Facebook. 

Even though Facebook doesn’t appear to be rushing into video advertising, it’s clear something is coming soon. It’s been in meetings with media companies for video ads but for the most part, these will be sponsored adverts and not ads on top of regular videos.

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