Sometimes, getting to the top of results pages with SEO can take a little longer than desired. PPC advertising is often used as part of a digital strategy to speed up the process. Those ads that appear alongside search results on Google? That’s PPC – where you pay for the clicks you receive after setting a budget for your ads on a platform like Google or Facebook. This operates on an auction-based model, where online companies secure ad space by bidding on specific keywords or keyword groups.

With Display advertising, Google gives you the opportunity to place your ads across a variety of different websites, otherwise known as the Google Display Network (GDN). These ads must be attractive enough to catch the attention of a user who is casually browsing, and who is not actively searching for something; they’ll be directed straight to your website after clicking on one of them. Display ads are ideal for promoting brand awareness and broaden their audience, due to their vast reach.

If you want to increase your exposure online and educate your audience on your services or products, video PPC can be a very useful tool. You can also extend the reach of your campaign by promoting your video ad on Youtube and other major display networks.

Our team will help you analyse the current state of your company’s profile online and determine which strategy would suit you best – SEO, PPC advertising or even both. We’ll take into account your key targets as well as the timeline you’re able to work with, and advise on which strategy is best to use.